THE PERFECT STORM
When something like this happens, clients, neighbours, and friends always ask: “How is this even possible?”
Sometimes, the answer is simple: The property was listed significantly below market value, and sold for more. That makes sense. But, in a case like 595 Chatham, a property which was listed at $1,398,000, the highest price you could possibly go for for a home in that area, how did we manage to get so much over asking for the seller?
The answer lies in a combination of key fundamentals.
We, of course, have an in-depth marketing plan which generates tens of thousands of views for a property, and the seller gave us full availability for showings, ensuring no potential buyers were missed. Beyond that, however, what made the real difference: CONDITION.
From our experience, this hasn’t always been as true as it is in 2025. Perhaps this is because renovation costs have skyrocketed, or buyers have become more impatient; they want move-in-ready homes.
Another potential factor is the increasing specialization of professionals, leading to a decline in DIY creativity. Regardless of what combination of the variables come to bear, the fact remains: When a property is spotless, well designed, smells amazing, and creates an experience the moment a buyer walks in, buyers respond. My team and I are seeing this more than ever.
A few key tips to bear in mind to ensure your home is in prime condition when selling:
1: Consult a reputable designer before renovating.
You’re already investing a significant amount in renovations. Why not spend a little extra to ensure a cohesive, durable, and visually appealing design?
A designer will help you make the best choices without increasing costs unnecessarily, or spending twice.
2: Get an expert’s opinion on home preparation.
Living in a home for years can make you blind to certain details. A third-party consultant will offer an unbiased view on what needs to be adjusted for maximum appeal. This isn’t necessarily about staging with new furniture; it can be about optimizing what your existing furnishings and decor.
3: Plan ahead and set aside a small budget for touch-ups.
Would you sell your car without detailing it first? Probably not. Unless your home is already magazine-worthy, give yourself time to de-clutter, store unnecessary items, refresh the paint, sand the floors if needed, and add small decor touches like throw pillows, or even a signature scent.
4: Maintain a cleaning strategy.
Once your home is on the market, keep it in show condition at all times. The ideal buyer might be the first person through the door, or the seventh. You never know. A consistent cleaning plan is crucial to maximize value at any and every opportunity presented.
By following these tips: You will maximize your property’s appeal, and increase your chances of securing a quick and advantageous sale. A well-prepared home doesn’t just sell; IT CAPTIVATES.
As always, our team remains at your disposal to guide you, assist you, and ensure a seamless, stress-free listing and selling experience.
Ready to unlock your property’s full potential? Discover how we can maximize the value of your property.